We couldn’t be prouder to say that our apparel was born in the heart of one of the
nation’s most progressive cities, New York. Our apparel came to life in Manhattan’s
Christopher Park, a revolutionary landmark for equality. Even though we’ve come so far
from the legendary rebellions of the 70’s, we are here today to start another revolution.
We will not tolerate mediocrity, and our fight will continue until we are all equal citizens
of the world.


Who You Love is working to accomplish this goal by supporting and lobbying for same sex equality. Twenty percent of our net proceeds are donated to twelve hand selected LGBT charities (learn more) that have pledged to support gay rights. This combines with the powerful statement of support and equality being made by every person wearing our apparel, who will work to change this country for the better. After all, love looks good on everyone.  We hope that you will take this stance and join us!

Who You Love is determined to create an equal tomorrow. We believe
everyone has the right to love, and that our message will never go out of style.